Genre: Adventure, Comedy
Box office: Worldwide $403,788,617 (28 June 2015)
Director: MATTHEW VAUGHN
Awards: 2 wins and 4 nominations
In the opening clip of Kingsman we don't see a lot which draws in the attention, however what we do see is a war zone in a sandy environment, this starts to form many questions in the viewers minds.
This is the ident of the movies production company, this is also the first post production text shown which expresses the importance and the importance of the use of idents in film production because they might have already produced a film that the viewers like which could attract more viewers which means a greater gross income from box office.
The camera starts to zoom out from the stereo into a war zone, this is a contrast from normality which could foreshadow the abnormality of the narrative. This choice of shot will also cause the viewers to wonder what has happened and whether they are meant to pick a side between normality and abnormality.
The camera pans which focuses on the helicopter, this then hints to the viewers that this is the side that maybe they should be on, and also as the camera pans it reveals a big building that is a sandy colour, everyone and everything is sandy coloured; the reading we get from this is that they are using these colours as a form of camouflage, also we don't see any women so the directors have stuck with the archetype of men being strong, highly skilled and intelligent.
We are then shown a wide shot off the full desert and the building, over the top of this shot there are sound FX of helicopters, gun shots and explosions, this shot will make the viewers question who is inside it and why they are firing at it, also whether this is an important building.
As the camera zooms it starts to focus on a window in the building, however the camera never focuses on any face in particular, this draws attention of the viewers and makes them unclear as to who the main character is and which side the different characters are on.
Timeline of the opening clip of Kingsman:
This is the clip that I evaluated:
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